A desire to express is why creative exists.

It is a very simple question all artists and creatives alike ask: “What do I want to say?”

Language and how we use it to create narratives that fuel our decisions has always fascinated me — and it began with art, more specifically, those who created it.

The impact of creative expression as a means of communication is the reason why marketing and advertising intrigued me in the first place. It led me into the world of Strategy.

Creativity is a state of mind and it’s enabled me to bring quality and value in all that I do. It’s the way I interpret the world, and I have it to thank for my subsequent fascination for people, what we can offer to the world, and how we can come together.